Roto-Rooter’s original CMS-driven website had a lot of business logic bundled as plugins and modules in the CMS. Having the content and logic bundled in the CMS made it difficult for the Roto-Rooter team to make agile upgrades to the site. With managing a monolith Java application, modules were spread across the site, leaving Roto-Rooter constantly frustrated with the site's performance and scalability. Roto-Rooter experienced inconsistent page load times and high maintenance cost fluctuations as a result of slow deployment lifecycles. With the current site’s limitations and Roto-Rooter's mounting frustration and disconnect, the modernization project was born.

Architech successfully enhanced the performance and user experience of Roto-Rooter's website. With upgrades to the Java CMS, Roto-Rooter could publish content to higher environments easily, and a design system was created to improve consistency across the site. These upgrades increased efficiency in operating and maintaining the website, leading to faster marketing initiatives. The technical team improved page load times by 54% (2 seconds) on average and simplified the UX, resulting in a 22% increase in web traffic conversion and a significant increase in revenue. The team achieved a 31% improvement in speed index and a 30% improvement in site accessibility, enhancing the overall UX. The migration from a monolithic to a microservices architecture reduced deployment lifecycles from 24 hours to just 2 minutes and 17 seconds, increasing the site's effectiveness.