Canadian Tire

THE CHALLENGE

Reimagining banking for millennials that demand a more accessible, human-centered experience.

Canadian Tire Financial Services (CTFS), set out to envision the future of banking tailored to their expanding millennial audience. Recognizing the distinct financial preferences and requirements of millennials, CTFS aimed to harness their brand loyalty and trusted reputation to innovate banking, creating a more accessible and human-centered experience, particularly appealing to the younger generation.

THE SOLUTION

Laying the foundation for the Triangle Rewards application through a strategic design thinking workshop, user research sessions and a comprehensive technical roadmap.

Across a 12-week journey, CTFS and Architech collaboratively crafted a forward-looking banking vision. This involved developing journey maps, personas, and screen sketches that showcased innovative product and service ideas.

With Architech’s guidance leading the design thinking workshop and development, they explored both the Financial Services landscape and millennial perspectives. Through four comprehensive stages, Architech dove deep into understanding the market, identifying gaps, and empathizing with user's needs.

Architech’s role translated insights into actionable solutions that set the foundation for CTFS's Triangle banking solution.

THE SOLUTION

Leveraging the insights from the collaborative workshop CTFS establishes a roadmap that paved the way for 3 application prototypes.

The crucial insights gained from the collaborative workshop with Architech formed the basis for a clear and comprehensive roadmap. This roadmap allowed CTFS to quickly create a proof of concept (POC). Building upon these insights, three clickable prototypes were developed, facilitating stakeholder buy-in and driving the subsequent launch of the Triangle Rewards application.

Leading Financial Institution

Modernizing Global Wealth Management Application

CANADIAN TIRE FINANCIAL SERVICES

Canadian Tire Innovates Financial Services with a Customer-First UX Workshop, Paving the Way for the Triangle Rewards Application

CAse Study

Canadian Tire

At a Glance

client

headquarters

Company Size

Industry

founded

THE CHALLENGE

Reimagining banking for millennials that demand a more accessible, human-centered experience.

THE SOLUTION

Laying the foundation for the Triangle Rewards application through a strategic design thinking workshop, user research sessions and a comprehensive technical roadmap.

THE SOLUTION

Leveraging the insights from the collaborative workshop CTFS establishes a roadmap that paved the way for 3 application prototypes.

the REsults

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